By Shirette Stockdall
With the rise of Fintech, smart phone apps, social media, Alexa, and more, customers expect companies in all sectors to provide them with fast and personal experiences that make their lives easier. Today’s wealth management companies attract new customers and maintain current ones is by providing always on connectivity – allowing customers to easily sign up and use their services from anywhere. According to a 2018 study, eight out of ten people use their phone to manage their money nine days in every month, on average. Demand for access to money management technology is growing and Bluebird can empower businesses to deliver that access.
In fact, 63% of smart phone users have at least one financial app. Not only allowing users to bank from anywhere but to also trade stock anywhere and at any time. These financial facilities will benefit from having world-class networking solutions to ensure their users are always connected and able to trade. These apps, and the companies that support them, will also benefit from data center services.
With the rise of trading apps such as Robin Hood, Fidelity, and more high frequency trading has hit a new high. Computer-driven analysis of trends in real-time allows users to time their trades down to seconds or even automate trading stock based on price or activity levels. This is where the use of data centers comes into play. Proximity hosting and data centers are how we cut down those seconds for app users in order to execute a trade in real time. Businesses don’t have to depend on their own servers but instead rely on data centers located closer to data facilities operated by stock exchanges – eliminating latency and allowing for multiple data streams to go in and out at the same time.