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How Cloud Computing Helps the Telecommunications Industry & Their Customers

Author: Brielle Florence

When one thinks of emerging technologies today, their mind usually goes to AI, the blockchain — and the cloud. Cloud computing allows data to be stored in a central location and be instantly accessed remotely, helping users benefit from multiple services more conveniently and at a fraction of the cost. As a result, it’s used by a variety of industries ranging from education and hospitality to healthcare and finance.

Another industry that particularly benefits from the cloud is telecommunications, where the market is estimated to grow in worth from $18 billion to $126 billion between 2020 and 2030. For the most part, the enhanced connectivity that the cloud provides has been instrumental in bringing telecommunications into the modern age. Below are a few ways the technology has spurred the industry’s growth.

Improved scalability

Innovations like the Internet — and, more recently, the rollout of 5G technology — means that the world becomes more connected each year. With communications infrastructure getting more affordable all the time, businesses are taking the initiative and commencing expansion plans across the board. Many turn to telecommunications providers to aid them in these initiatives, and these providers increasingly have to scale up their services and cater to more users in response. Telecommunications companies can easily and quickly do this with the cloud because cloud data centers already have all the resources necessary for scaling up. Similarly, companies can scale down their services when demand eases.

Resilience and security

When maintaining in-house data servers, companies have to deal with events like hardware failures, power outages, high loads, anomaly detection, and cyber attacks. Cloud providers decrease the risk of these incidents occurring by handling maintenance functions themselves. They thus have the time, resources, and expertise needed to effectively prepare for and overcome both known and unknown threats. What’s more, the data companies stored in the cloud is usually encrypted, with key access only given to the users who uploaded them. Telecommunications companies thus see fewer disruptions involving data and infrastructure, keep their information — and that of their users — more secure, and become more productive as a result.

Cost-effectiveness

The above benefits of the cloud have also helped telecommunications companies lower their costs while simultaneously boosting their bottom line. Outsourcing the services of dedicated cloud providers eliminates the need to install and maintain servers on-site, while options for scalability mean companies only pay for the number and scope of cloud services they actually use. Increased resilience means less downtime and delays in day-to-day operations, as well as the ability to quickly recover data that’s backed up on cloud servers. All these things are especially important in an industry like telecommunications, where customers expect seamless round-the-clock services.

Data science for business growth

Modern technology means users generate billions upon billions of gigabytes of data on a daily basis. It’s a challenge for companies to store all their customers’ data and gain insights from it to inform their business decisions. As a result, professionals with an expertise in data science are some of the most sought-after with educational institutions offering comprehensive programs to meet the higher-than-average growth in the field. This is especially true in telecommunications, which, by definition, deals with the exchange of all kinds of information. Tutort Academy notes that telecommunication cloud servers store vast amounts of data, and data scientists — whether they be outsourced or in-house — can access and analyze them easily. The Academy highlighted how “telecommunication companies use predictive analytics to gain valuable insights in order to become faster, better, and make data-driven decisions. A better understanding of the customer is gained by knowing their preferences and needs. Forecasts are built using historical data in predictive analytics”. This is why most telecommunication companies are now investing in data science for their cloud servers.

Enhanced customer experiences

With all these benefits, telecommunications companies are made more capable of improving customer experience at all points of the customer journey. Increased scalability means businesses can take on more clients easily. The resilience and security of the cloud allow for speedy and uninterrupted service, as well as a lowered risk of personal data being breached by unknown parties. Meanwhile, insights generated through data science can detect points of improvement and even gauge customer preferences so companies can provide more personalized products and services. It was also previously discussed here on the Bluebird Network blog that the cloud can utilize AI to streamline routine processes like market research and customer support.

Information technology is advancing at breakneck speed, and it’s important for telecommunication companies to stay agile if they want to stay relevant today. Cloud computing is a multifaceted tool with an array of benefits that have helped the industry remain competitive for the past few years, and its versatility ensures that telecommunications will continue to grow in the years to come.

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